This way you will flood your landing pages with high-quality traffic and get more leads in a shorter time period. Now you know exactly why you need to aim for high eCPM regardless of paying for clicks. Received lots of traffic for lower CPC as the ad network decreased itĪutomatically because of better CTR performance. What happened was that they got higher eCPMīy increasing CTR with new banners and adding impression capping. New banners for split testing, increased CPC and implemented impression caps. The solution was quite simple: they created The main issue here was they received more than 80% of all leads from display traffic – their success relied on that display traffic strategy, but they didn’t want to increase CPCs above a certain point because they were already over their cost per lead point. When we looked into their advertising account, we came across one branded banner creative on only a few popular ad sizes and after checking their display traffic volume for the last two months, their display traffic was slowly dropping and CPC was increasing. Their display campaigns were stuck and they didn’t receive any serious traffic. Not long ago we had a case with a bank from Europe. It’s simple math basically, but when it comes to ad networks with lots of targeting options, your eCPM is compared to other advertisers with the same placement portfolio. That’s because his CTR is higher and it directly affects his eCPM. You can see that Advertiser 4 has better eCPM than Advertiser 1, but pays less per click. If you own a website, which advertiser would you prefer to sell your ad space to? Well, first to Advertiser 4, drain his daily budget, then Advertiser 1 and so forth. Yes, your CTR is of critical importance here and it directly affects your eCPM. No matter if you are paying by CPC model it is all seen through the eCPM matrix and this is how it looks like: Now, who is the highest bidding advertiser and how it affects the whole chain from the PPC advertiser to ad network and finally to the eCPM oriented publisher? Same as publishers, ad networks are looking for the highest eCPM because they want publishers to keep their ads on their websites, so they can keep selling ad space to you and other advertisers. and settle with whatever brings in the most ad revenue.Īd networks, on the other hand, have a portfolio of publishers and they sell this ad space to the advertisers – that means You! Publishers optimize their ad space by testing various ad positions, sizes, ad networks, etc.
Publishers earn money per click or per impression and ad networks are paying publishers for both, but the highest revenue for the publishers comes from clicks.
Publishers have ad space on their websites and they want to squeeze out as much ad revenue as possible by placing ads on visible places (top of the website, left or right, in the content itself …) so visitors can see them and click them. It all starts with the publishers who pay very close attention to eCPM.
BEST PAID COST PER IMPRESSION HOW TO
Let me show you why this happens, how it affects your PPC campaigns, and how to avoid it.
BEST PAID COST PER IMPRESSION FREE
While ad impressions are free for PPC advertisers, they are of significant importance for ad networks and if they can sell impressions to a better-paying advertiser, they will take impressions from your campaign and sell it to someone else.
Total earnings (for the ad network) per 1.000 impressions. It is ignoredīy PPC advertisers by nature and why would a PPC advertiser even care aboutįree impressions when they are paying per clicks? It means your eCPM is low and ad networks won’t show your ads because they don’t earn enough displaying your ads. Display network and why your display campaigns eventually stop receiving
0 kommentar(er)
