“That left a lot of people feeling let down because they expected the colorful box. “They would take the stickers, cut them and slap them on top of the box,” Patterson said.
Instead, Hess station attendants were given “Season’s Greetings” stickers to post atop the boxes. The company put the remaining trucks in plain, graphic-free boxes. It brought the same toy back one year later, but ran out of the colorful boxes that accompanied the truck midway through production. In 1970, Hess introduced its first fire truck. The hardest Hess trucks to locate are those like this one. 1971 Hess ‘season’s Greetings’ Fire Truck But it is the box that can make it extremely valuable. The 1971 Hess Toy Fire Truck is a meticulously accurate recreation of a fire engine from the previous year’s Port Reading Refinery. The truck mimicked the regular edition, but replaced the Hess name with “Amerada Hess” on the side of the tanker. This special edition toy was released solely to company executives to announce a new company name after the Hess Oil and Chemical Corp. Typical boxes read “Home Office Perth Amboy, New Jersey.”Īccording to Patterson, the number of “Woodbridge” tankers released is unknown. The tanker truck is similar to the model Hess released in 1968. “But the box says ‘Home Office: Woodbridge, (New Jersey)’ on the end.” “It’s not that the truck is valuable,” Patterson said. And it’s all because of a few words written on the front panel of the box’s lid. 1969 Hess ‘woodbridge’ Tanker TruckĪccording to Patterson, this truck typically commands a higher price than any other Hess truck. “A lot of times that gets ruined because people would pick up the box from the top and the base would drop out from the bottom and ruin the box,” Patterson said.Ī “Red Velvet” truck, complete with a box in excellent condition, can be worth about $3,500. But the change – a one-year aberration – proved problematic. Hess altered its packaging in 1967 by placing its toy trucks in a “red velvet” base that also served as the bottom of its cardboard box. The box is the only thing that adds value to this toy truck.
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